WASHINGTON D.C. — On the heels of President Donald J. Trump’s announcement of the Great Healthcare Plan, Independent Women launched a new transparency initiative, which includes a robust nationwide advertising campaign demanding price transparency across the U.S. healthcare system and makes clear that transparency is a core pillar of the Make America Healthy Again (MAHA) movement.

The initiative includes a national television ad buy: “Fat Cats & A Rigged System: Transparency Holds the Power To Make America Healthy Again,” The ads span across digital platforms and national news outlets, including Fox News Channel and NewsNation, and will run over the next two weeks at a pivotal moment in the national healthcare debate. 

Watch “Fat Cats & A Rigged System” HERE.

To coincide with the ad launch, Independent Women sent a letter to President Trump commending his leadership in demanding transparency in every part of our health system and urging his administration to take immediate action to lower healthcare costs for Americans—without waiting for Congress.

“Transparency is how you break a rigged system,” said Independent Women health policy expert Dr. Monique Yohanan. “It exposes waste and corruption, puts power back in patients’ hands, and forces healthcare institutions to compete in the open. A healthy nation requires trust, and trust is built when the truth is visible. Trump has the opportunity to break healthcare’s black box and finally put Americans first.”

TRANSPARENCY IS KEY TO “MAKE AMERICA HEALTHY AGAIN”:

Independent Women’s “Fat Cats & A Rigged System” ad pressures Washington to deliver on its promise to address the cost of living by focusing on one issue that an unparalleled 96% of Americans agree on: patients deserve to know the true cost of their health care before they receive it.  

“To Make America Healthy Again, we need transparency in every X-ray, every doctor’s visit, every pill, and every hospital bill,” the ad states. “That’s why President Trump and Secretary Kennedy are restoring trust by demanding transparency in every part of American health.”

This campaign mobilizes the public to demand transparency and expose those who keep patients in the dark, while pressing policy leaders to build on President Trump and Secretary Kennedy’s efforts to restore trust between patients, providers, and the federal government.

LETTER TO PRESIDENT TRUMP:

As the momentum around the national movement to Make America Healthy Again builds, so does the demand for informed consent. Patients deserve the truth—whether it’s the truth about the need for a more modern approach to the childhood vaccine schedule, the risks that certain drugs or surgeries might pose, or about the true cost of care before it is received. 

Independent Women is urging President Trump to finish the work that he has promised and that Washington has repeatedly failed to do. 

In a letter, Independent Women outlines two urgent actions that the administration can take immediately without waiting on Congress to lower healthcare costs for Americans: 

  1. Implement the Advanced Explanation of Benefits (AEOB) Rule:

Required under the No Surprises Act, the AEOB rule, would, if implemented by the Department of Health and Human Services, give patients an upfront, accurate price for their care, including their out-of-pocket costs, before they receive treatment. This empowers families to compare prices, avoid financial traps, and make informed decisions. The only reason Americans don’t have AEOBs today is that the Biden administration refused to finish the job.

  1. Expand transparency requirements across all employer and union health plans:

The Department of Labor should also require the full disclosure of all compensation paid to health plan service providers. With access to the complete data, employers and unions will be able to compare what is charged to individuals and providers for discrepancies and inappropriate charges from third parties. Employers could then negotiate lower costs, eliminate many of the inflationary middle players, and fulfill their fiduciary duty. They can redirect savings from eliminating the waste in these health insurance programs to pay employees higher wages, provide better benefits, create more jobs, or charge customers less.

The letter, signed by Independent Women’s Voice CEO Heather R. Higgins, Independent Women President Carrie Lukas, and Independent Women’s Senior Fellow for Health Policy Dr. Monique Yohanan, states, in part, that full healthcare price transparency “will end the era of secret prices, surprise bills, and unchecked middlemen—Fat Cat insurance companies and hospital excutives—who profit from confusion.”

Working side by side, these reforms would unleash the full power of the free market by lowering costs, raising wages, and rebuilding the middle class. Economists have estimated that full healthcare price transparency could save the U.S. economy $1 trillion annually.

Read Independent Women’s letter to President Trump here.

During his first term, President Trump took historic steps to deliver for the American people by signing the No Surprises Act, requiring hospitals and insurers to publish their prices. But instead of building on that positive momentum, the Biden administration rolled back these policies, shielding middlemen and insurers at the expense of transparency for the American people. 

Through its policy work, advocacy, and public education efforts, Independent Women continues to lead the national conversation on putting patients—not bureaucrats or middlemen—at the center of American health care. 

More from Independent Women on healthcare price transparency: 

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