WASHINGTON, D.C. — Today, President Donald J. Trump announced The Great Healthcare Plan, a bold proposal designed to confront skyrocketing healthcare costs that have blindsided American families for decades. The plan takes direct aim at entrenched interests—the Fat Cat insurance companies and unscrupulous hospital executives—while advancing one of the most powerful reforms Independent Women has championed for years: healthcare price transparency.
“This plan finally flips the script and puts patients at the center of health care,” said Dr. Monique Yohanan, senior fellow for health policy at Independent Women. “It cracks down on hidden kickbacks, forces insurers to show how much they’re spending on care, and expands real price transparency. It brings accountability and common sense back into a system that has been working against families for far too long.”
As President Trump advances this historic healthcare plan, Independent Women today announced the launch of its “Fat Cats & A Rigged System: Transparency Holds the Power To Make America Healthy Again” advertising campaign. The campaign is designed to accelerate public demand for real healthcare price transparency and highlights how price transparency puts patients—not special interests—first.
Watch Independent Women’s first ad to kick off the “Fat Cats & A Rigged System: Transparency Holds the Power To Make America Healthy Again” campaign here.
This launch comes as Independent Women continues its work to address America’s cost-of-living crisis. The “Fat Cats & A Rigged System” campaign highlights how secrecy has replaced choice in American health care, and why transparency must be the foundation of any serious affordability reform.
This effort builds on President Trump’s prior transparency actions and the Department of Health and Human Services’ renewed focus on restoring trust between patients, providers, and the federal government.
The ad states, in part:
“To Make America Healthy Again, we need transparency in every X-ray, every doctor’s visit, every pill, and every hospital bill. That’s why President Trump and Secretary Kennedy are restoring trust by demanding transparency in every part of American health.”
This campaign is designed to tell policy leaders that transparency is no longer optional. It is the prerequisite for making America healthier. Patients deserve to reclaim control of their healthcare decisions and dollars.
Independent Women has published expert commentary on healthcare price transparency, including several recent op-eds calling for reforms that lower costs without expanding government control or increasing taxpayer spending:
- The Washington Post | I’m a doctor. I shouldn’t receive better health care than patients.
- RealClearHealth | A New Republican Vision for Health Care
- Washington Examiner | HSAs can shift power to patients. Transparency must come first
- The Hill | Two health care reforms Congress can deliver now
- Center Square | Who really benefited from the ACA expansion?
- The Daily Signal | Trump’s Health Care Cost Transparency Action is a Dose of Good News
- RealClearHealth | GOP, It’s Time to Talk Health Care — Before Voters Decide You Don’t Care
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